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Strategy implementation is best accomplished through high‐performing people. Every organization must develop and retain its high‐performing employees who are focused on giving target customers what they want. Key performance factors are explored including clear mission and strategy, selection and training, corporate culture, communications and information, and rewards.

Through a survey of 200 employees working in five of the thirty establishments analysed in previous research about the microeconomic effects of reducing the working time (Cahier 25), the consequences on employees of such a reduction can be assessed; and relevant attitudes and aspirations better known.